The first and last impressions of your store have almost nothing to do with your products or your prices. In fact, a large part of your store’s image is formed out in the parking lot, at your entrance, and in the exit area.
So, what message is your store sending? Friendly or apathetic? Clean or cluttered? High-priced or competitive? Fun or boring? Does the message complement your marketing strategy? You have control over the image you’re sending but are you conveying your desired image?
This session will look at fabulous and fatal first and lasting store impressions and offer suggestions on how to deliver appropriate and desirable messages to your customers.
This topic will appeal to owners, retail executives, and store managers.
Length: 60 minutes – 2 hours