One of the most talked-about strategies in retailing today is to complete through an aggressive private label program. Bottles, boxes, cans and jars are all the same in all stores until you put your name on it. A signature line or products that no one else has can be like a “legal monopoly”.
But what are the most effective ways to promote a private label program? This session will showcase some of the best private label promotions ever. Some are imaginative, others are textbook basic. All will achieve high-powered results.
This session is ideal for store managers, buyers, and category managers, and all top executives responsible for driving store brand sales.
Length: 60 minutes – 2 hours