Millions of customers enter our stores each week. Advertising, habit, and impulse bring them in, but what makes them stay? And what impacts their behavior while inside the store? In short, why do they buy what they buy and how can we get them to buy more? Can we influence shoppers to stay longer, cover more square footage and buy more?
To answer these questions, we observed over 1,000 customers in several stores across the United States.
Learn how a customer traffic study will change the way you merchandise your aisles and grow sales. We’ve discovered some significant merchandising strategies and tactics that can positively impact they way your customers move through the store and what they buy.
Length: 75 minutes – 2 hours